Corporate clients are tracked separately
Contacts, agreements and activities are not visible across the group. Engagement depends on individuals.
Hospitality
Connect customer relationships and reporting across hotels.
Hotel groups work with many properties and systems. We bring together the information from the hotel systems for one shared view of guests, corporate clients, MICE and food and beverage. Dashboards and AI-based forecasts help with sales and management.
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Challenges
Where workflows often stall
Metrics cannot be consistently compared
Properties use different freshness and definitions. Group reports begin with manual reconciliation.
Feedback and internal tasks are separate
Feedback does not automatically create an owned task. Improvements need tracking across properties and teams.
Our solutions
What we deliver
Manage B2B sales and corporate clients
Dynamics 365 Sales links contacts, opportunities and activities. Agree boundaries with booking and property systems; not all guest information belongs in B2B CRM.
Service and product details →Align property and group reporting
Agree metrics and connect required sources. Freshness, property ownership and access stay visible so differences can be investigated.
Service and product details →Connect feedback to follow-up
Customer Voice supports structured surveys. Define response ownership and completion workflows. Assess consent, delivery and integration separately.
Service and product details →Systems and data
Integration with your operation
Assess PMS interfaces, guest and corporate data, consent and group roles. CRM does not replace a property-management system.
- 01Corporate clients and hotel sources
- 02Data boundaries and integration
- 03CRM, feedback and workflows
- 04Property and group reporting
From our work
One shared view of guests and corporate clients
For a hotel group we bring together the information from the hotel systems for one shared view of customers and customer value.
Corporate clients, MICE and food and beverage are analysed together. Dashboards and AI-based forecasting support sales and management.
Implementation questions
Must every property use the same systems?
Not necessarily. Shared definitions and agreed integrations matter more than a blanket replacement.
Where should we start?
Start with a defined workflow, such as corporate clients or group reporting. Review sources, users and ownership together.
Which workflows do you want to improve?
Discuss your requirements with process consultants, developers and specialists from our entire expert team.
